Marketing News

Garnier Links with Comedian Ilana Glazer For Humorous New Campaign

The satirical sketch challenges skincare trends and highlights the brand’s new Micellar Water with Salicylic Acid.

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By: Lianna Albrizio

Associate Editor

Beauty enthusiasts are familiar with the ubiquitous “Get Ready With Me” videos flooding feeds on TikTok and Instagram. Now, comic Ilana Glazer is showing consumers her no-nonsense way of removing makeup in her humorous “De-Glaze My Makeup with Me” comedy sketch and campaign. Micellar Water with Salicylic Acid retails for $11.99 at Ulta. In a partnership with Garnier, Glazer promotes the brand’s new Micellar Water with Salicylic Acid while aiming to disrupt beauty trends from ...

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